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Windows Demo Toolkit
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Ready, Set, Sell

Make a Bigger Impact with the Updated Windows Demo Toolkit Use this collection of demos, including one for small business, to bring Windows 7 to life.

Going to Market with Windows 7
Learn about pre-launch resources, go-to-market campaigns, OEM rebates, and incentive programs.

Windows 7 Sales Resources | Windows 7 Means Business | Windows 7 Upgrade Option |
Demos, Toolkits, and Sales Training

The Latest News

The Smarter Way to Play Windows 7
According to Tech Insight magazine, moving customers to Windows 7 from Windows XP presents a great opportunity for system builders to capitalize on the recommended system requirements changes. There’s also a significant service opportunity with Windows 7 migrations, because clean operating system installations are more desirable than upgrades.

Use Windows 7 Internally Now to Run Your Business
Renew or subscribe to the Microsoft Action Pack and receive internal-use licenses for Windows 7 Professional and Ultimate.
Hear What Small Business Customers Are Saying About Windows 7
Small business customers tell how Windows 7 helps them share information more easily, get more done, and safeguard their work.
Windows 7 Means Business: Take the Course, Enter for A Chance to Win

Prepare for the Business Opportunities of Windows 7
The online course Windows 7 Professional in Small and Midsize Businesses offers valuable tips on how to position Windows 7 Professional for your small- and midsize-business customers. When you take the course and pass the assessment, you will be entered for your chance to win a copy of Windows 7 Professional.

Windows 7 Sales Resources

Use the Microsoft ready-to-use sales resources below to communicate with your customers today about the benefits of Windows 7.

Sell the Right SKU
Resource Description
Fact Sheet: Selling Windows 7
.pdf 2.3 MB | preview
Quick reference card for selling Windows 7 with SKU Q&A. Outlines correct upgrade path and defines different types of installations.
Fact Sheet: Comparing Versions and Editions
.pdf 3.9 MB | preview
Quick guide highlighting which Windows 7 edition customers should buy if they are purchasing a new PC or upgrading an existing PC. Compares Windows XP, Windows Vista, and editions of Windows 7.
Fact Sheet: Essentials
.pdf 987 KB | preview
Quick guide on which Windows 7 edition is best for customers—Home or Professional.
Quick Reference Sales Card
.pdf 1.8 MB | preview
Quick reference card for sales personnel. Covers three key Window 7 messages and compares Windows XP, Windows Vista, and editions of Windows 7.
Create Demand
Resource Description
Launch Overview
.pdf 2.3 MB | preview
Partner guidance for implementation of Windows 7 launch, including how to use the launch sales materials.
Demo Cards
.pdf 14.8 MB | preview
At-a-glance demo cards for sales associates to learn how to give demos to customers—includes 17 different topics.
Fact Sheet: Genuine Windows
.pdf 755 KB | preview
Quick guide on why customers should choose Windows Genuine products.
Pocket Guide
.pdf 2.19 MB | preview
In-depth guide for sales associates to help them recommend Windows 7 and 2007 Microsoft Office to customers.
Battlecard
.pdf 525 KB | preview
Convenient summary of Windows 7 product positioning, features and benefits, objection handling, system requirements, partner resources, and comparison to Windows XP.
Frequently Asked Questions
.pdf 747 KB | preview
The top ten frequently asked questions that sales associates should be able to answer for any customer about Windows 7.
Objection Handler
.pdf 766 KB | preview
Tool for telesales or in-store sales rep to address common objections and steer customer conversations towards a sales opportunity.
Windows 7 Opportunity Presentation
.pptx 17 MB | preview
Covers the Windows 7 value proposition, key messages and supporting points, target customers, and objection handling.
Windows 7 Partner Sales Deck Presentation
.pptx 17 MB | preview
This presentation educates call center or retail sales reps about what is the right SKU for them to sell.
Telesales Guide
.pdf 591 KB | preview
For use during conversations with customers. Includes an overview of the market opportunity, reseller value proposition, resources, and next steps.
Small Business Sales Presentation
.pptx 2.6 MB | preview
This presentation helps partners sell the business value of Windows 7 to your small business customers.
Copy blocks that can be used in partner marketing efforts.
Demos, Toolkits, and Sales Training



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